Breno Côrtes Romão

I'm the son of one of Brazil's best-known writers and speakers and of a journalist mother. At home, ideas were dinner conversation, and telling a good story was almost a family rule. Creativity wasn't something I chose; it was always there. What I chose was to turn it into a craft.

Along the way, I had the chance to learn and work alongside professionals who helped build brands like Nubank, XP Investimentos, Mercado Livre, Itaú Digital and many other giants. That's where I learned that branding isn't about a pretty logo. It's about making the market see the value a company already has.

I've sat in almost every seat of a brand: I was a designer, design coordinator and marketing director, and I've led marketing, digital marketing and growth strategies. That's why I see the work as a whole, from concept to media, from identity to results. I've never separated branding from results, and that's the view I bring to every company I work with.